Empowering 104 smallholder farming families through ethical, Fairtrade-certified rice production.
Masoom Support Foundation (MSF) is a Fairtrade-certified Small Producers Organization representing 104 smallholder rice farming families in Kamoke, Punjab. We reinvest Fairtrade Premium into clean water, green energy, healthcare and education — building sustainable, farmer-led community development.
Masoom Support Foundation (MSF) represents 104 Fairtrade-certified paddy and rice producers across seven villages — Kamoke, Eminabad, Bhanpur, Kassoke, Poranpur, Marywaie and Bhelowali — cultivating 1,626 acres of Super Basmati and non-Basmati rice.
Every project is presented to the General Assembly and only approved after farmer review — because in MSF, all 104 members hold equal voting rights over how Fairtrade Premium is invested.
Read our full storyTo focus on the socio-economic development of farmers and community — creating a sense of aspiration through sustainable development, justice and gender equity, with a particular focus on the rights of women and children.
Our vision is to bridge the gap between what we have and what others do not — ensuring every Fairtrade farming family shares equally in the benefits of ethical trade.
Community-led investment, from clean water to clean energy.
Independently certified by FLOCERT under Fairtrade International's rules for Small Producers Organizations.
